DOOH (digital out of home) promete


O mercado dos painéis digitais de exterior parece ter um futuro sorridente de acordo com alguams notícias do sector:


"According to the latest market research*, revenues from digital out of home (DOOH) advertising in Europe will quadruple over the next five years – from euro 158m in 2007 to a forecast of euro 626m by 2012. This means that DOOH media will be the only media to post real revenue growth in the next five years, while traditional media are challenged by a sluggish ad market and competition from the internet."

"The space is hot, says Steve Faso, a 14-year veteran at Outdoor Services (OSI), a planning and buying agency for OOH.

"Our various entertainment, automotive, pharmaceutical and even military clientele, including those who have historically invested in traditional OOH as well as in broadcast, have become most interested in digital OOH," he said. OSI is part of the Interpublic Group of companies’ media entity, and places nearly $200 million annually. As the VP and director of new media, Faso is currently launching the agency’s latest initiative, DigiServices."


Licenciado e Mestre em Gestão de Empresas. Presidente da Gesbanha, S.A., especialista em capital de risco e empreendedorismo, investidor particular ("business angels") e Presidente da FNABA (Federação Nacional de Associações de Business Angels). Director da EBAN e da WBAA

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