Will Work for Praise

Businesses like ThisNext are finding that for lots of people, recognition is as strong a motivator as cash


«Does the crashing economy affect the market for free labor? Gould says no. In fact, he’s betting that people will continue to invest in their personal brands during hard times. Between investor visits during a recent trip to New York, he sips a soy latte and speculates. Amid the downturn, he says, firings are sapping loyalty to companies and steering people toward goals of self-sufficiency. In other words, Gould says acerbically, "the only person I can rely on not to screw me—hopefully—is myself."»

[in Business Week 16/02/09]

Licenciado e Mestre em Gestão de Empresas. Presidente da Gesbanha, S.A., especialista em capital de risco e empreendedorismo, investidor particular ("business angels") e Presidente da FNABA (Federação Nacional de Associações de Business Angels). Director da EBAN e da WBAA

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