Keith Kelsen is executive chairman of the board of The MediaTile Company and chair of the Content Committee for the Digital Signage Association.
In January of 2009, I wrote the year’s "Top 10 Digital Signage Trends."
I thought I would revisit my predictions to see what I had missed; what had I predicted correctly and what incorrectly?
As it turns out, I scored an 8 out of 10, having missed two trends that are now apparent. Following is a revised Top 10 (plus one additional) Trends for 2009:
Trend #1: Content is the next main talking point for the industry
Trend #2 Traditional broadcasters are getting into the digital signage marketplace
Trend #3 Agencies are awaking to the power of digital signage
Trend #4 Brands are shifting money to this market from traditional TV
Trend #5 Cross-platform and interaction with cell phones is critical
Trend #6 Interactivity and measurement
Trend #7 Data-driven content or ad search for DOOH
Trend #8 Cost of LCD and players is entering next phase of cost down
Trend #9 Consolidation and failures will continue
Trend #10 Growth for the industry is positive
Trend #11 The print industry seeks digital