Top 10 tendências digitais para 2009

Keith Kelsen is executive chairman of the board of The MediaTile Company and chair of the Content Committee for the Digital Signage Association.

In January of 2009, I wrote the year’s "Top 10 Digital Signage Trends."

I thought I would revisit my predictions to see what I had missed; what had I predicted correctly and what incorrectly?

As it turns out, I scored an 8 out of 10, having missed two trends that are now apparent. Following is a revised Top 10 (plus one additional) Trends for 2009:

Trend #1: Content is the next main talking point for the industry





Trend #2 Traditional broadcasters are getting into the digital signage marketplace

Trend #3 Agencies are awaking to the power of digital signage

Trend #4 Brands are shifting money to this market from traditional TV

Trend #5 Cross-platform and interaction with cell phones is critical

Trend #6 Interactivity and measurement

Trend #7 Data-driven content or ad search for DOOH

Trend #8 Cost of LCD and players is entering next phase of cost down

Trend #9 Consolidation and failures will continue

Trend #10 Growth for the industry is positive

Trend #11 The print industry seeks digital


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Licenciado e Mestre em Gestão de Empresas. Presidente da Gesbanha, S.A., especialista em capital de risco e empreendedorismo, investidor particular ("business angels") e Presidente da FNABA (Federação Nacional de Associações de Business Angels). Director da EBAN e da WBAA

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