O site Mashable aponta os caminhos para onde deve seguir o Facebook, bem como qualquer outra rede social, para se tornar rentável e assumir a alternativa que já é face aos outros média:
«Despite the staggering growth of social networking, determining how to monetize social media platforms remains a tough code to crack for even the savviest of companies. As such, identifying new revenue models will be instrumental in kicking off the next cycle of the social networking phenomenon in 2010.»
«Improving advertising, developing an e-commerce platform, and adding subscription services will not only generate the revenue necessary to make the transition from highly adopted to highly profitable, it will open revenue streams — as Google did before — for the next generation of digital developments.»
