Is it viable to invest in B2C start-ups?

Capital de Risco

Capital de Risco

I was recently in a meeting with a VC in Portugal when I was surprised to hear that it is now very dangerous (“suicide” was the term) to invest in start-ups doing B2C!

Please share your thoughts!

Licenciado e Mestre em Gestão de Empresas. Presidente da Gesbanha, S.A., especialista em capital de risco e empreendedorismo, investidor particular ("business angels"). Director da EBAN e da WBAA

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